Now I’m assuming that you’ve arrived here to read this blog post because
- the title has grabbed your attention
- you’re curious to know if the blogger is writing naked
- you’re looking for inspiration about blogging
Answers on the back of a postcard to … or maybe just leave a note on the end of the blog post. For me, part of the blogging challenge is that whilst I do enjoy reading, writing and blogging, I often struggle with ‘subject matter’ particularly that which I feel is relevant subject matter for readers. But then what’s relevant? This got me thinking about who the readers are. How do you know who the readers of your blogs are? What do they look like? What do they like to read? What are their interests? What do they like to know and learn from reading a blog? What makes them go back again to a blog, read more and follow your blog? Why do they bother?
I suppose I could turn those questions around and ask them of myself. For me I do enjoy reading blogs, particularly those where I learn something new and different, even about the subject matter of blogging, itself.
My colleague Alice is a wealth of information on said topic and she and her Fairy Blog Mother have weaved some great blogging magic together and provided great tips over the course of time. I even recall the arrival of the Fairy Blog Mother at one of our networking meetings all those years ago. I loved how she flew into a world of technical jargon and gobbledegook and spoke in good old fashioned English and plain words about this new found concept of blogs and social media. And when she explained the mysteries of blogs and blogging, well it all made sense! The Fairy Blog Mother does plain speaking for tentative bloggers particularly well in my opinion.
So back to my questions of curiosity.
- What blogging subjects interest you as a reader of our blog?
- What would you like to read more about?
- What subjects inspire you the most?
And finally, do you really know what attracts your reader to your blog?
Mary Fraser is an experienced HR professional with a passion for learning and development. She set up Fraser HR in 2002 to help small and medium sized organisations by providing an external HR support service. Mary is a keen advocate of personal development and offers coaching and mentoring to individuals and organisations as part of their development strategy. In 2005 she co-founded Success Network for business women with colleague Ute Wieczorek-King. More about Fraser HR can be found at http://www.fraserhr.co.uk