Popularity has a lot going for it! In today’s world of marketing activities, I’m afraid if you aren’t, you will find it difficult to succeed.
It doesn’t necessarily mean having lots of friends and acquaintances. But it does mean being widely known for what you do, and this can be achieved by being understandable, memorable, likeable and attainable.
As part of my digital marketing diploma studies, we have been looking at affiliates. Don’t get me to explain them, I’m still learning! But what I have gathered is that they do depend on popularity. It’s no good placing a banner or advert on a blog or affiliate website if the traffic to these sites isn’t up to scratch! You need to have a dependable supply of interested people regularly passing by in order to have a chance of making money.
Another side of popularity is continuous presence! There are plenty of Twitterers and Facebookers who seem to be always there, tweeting, posting, commenting and making a general noise. But this needs to be full of added value and well worth listening to, or otherwise you’ll find yourself being ignored.
Providing influential material and valuable content is a guaranteed path towards popularity. Altruism helps greatly, but don’t let yourself be taken advantage of! What can you give others that will make a difference to their worlds? What valuable goodies can you share, not only to promote yourself but others, that will enrich everybody around you? Web2.0 today consists of interaction, sharing, communicating, conversation, providing added value and a worthwhile experience.
And Web3.0 is gaining momentum now! What can you offer on the back of what you already provide? What is relevant that will enhance your superb marketing skills, show forth your thriving business and expand your company’s potential? How easily can you provide this added value, so it will make your customers’ lives better? What is the availability of your goods and services within new and exciting virtual and technological capabilities?
Being popular is due to what kind of service your business provides, whether it delivers what is claims, and how wide-spread you’ve managed to publicise it. This also depends on the message, delivery and attitude you portray, not to mention the quality and functionality of your products. Do you thoroughly understand your customers, and have gone out of your way to make life easier for them? Are you giving them what they want, as well as what they need? Does your reputation go before you, to benefit from Word of Mouth and advocacy?
Popularity is a fascinating subject – it’s really worth having a think about it…