In my inbox this morning was a newsletter from one of the American bloggers I follow telling me about this new WordPress plugin she was promoting.
I clicked on her affiliate link and had a look. There was a nice discount for buying it now (with a counting-down clock to increase the immediate need), and one of those long sales pages that provide all the benefits and reasons why I should obtain this plugin.
My first reaction was: Wow, this is amazing, I can see here all the various facets this plugin has for increasing my newsletter’s list, with heavy insinuation that more leads result into more money. There were about 20 cleverly designed icon pictures showing each application and what it could do to cajole my blog’s visitors into signing up.
I took a good look at them, and as I did so my enthusiasm waned. All this was very clever, and there were plenty of persuasive tactics flying about the place ready to guide the unsuspecting visitor to sign up before they could leave the site, but was this what I really wanted?
I have only set up my new newsletter account a week ago, and the take up may have been slow, but I would rather have people make their own decision whether to join my community and receive my free gift ’10 Fabulous Facts About Blogging’. I feel that natural, organic growth will result in a much better list containing people who really want to be part of it, rather than comprised of being pushed into it just to get this annoying application of their backs.
Even so, sometimes being pushy does work. I have set up a ‘lightbox’ for joining my Facebook page that pops up before anyone can read my posts, and this has resulted in a big increase in my ‘likes’. But I have no idea of how many people I have annoyed along the way. Just like my cookies compliance pop up box, its intrusion can be very irritating, even if unfortunately the cookie element is a necessary one at present.
So I shall not be buying that plugin, and I will not be forcing myself on my visitors to join my newsletter. The journey to becoming the blogging tuition guru for the UK may be a slow one, but at least I hope to gain the respect and appreciation from my followers along the way.
What does anyone else think?