I have always used Facebook for business networking as well as socialising, but many people use it solely as a social tool and wouldn’t dare open up their profiles, and their embarrassing holiday photos, for all to see!
However, Facebook does allow us to interact with people that may not use other business networking sites, and new features make it easier to control who sees what. I have built a number of good business relationships on Facebook so , if you are ready to tap into a new pool of potential clients, read on.
Tip 1 – Start with an interesting profile:
Create a professional profile with a suitable photo. Facebook is a ‘social’ network, so a warm smile will work wonders and you will appear both friendly and approachable.
Include some work or business details as well as something of interest, but take care with personal details such as birthdays. It is always a good idea to protect your important data.
Include links to your website, or blog (if you have one), and any other social media sites you may be using. There is an empty box underneath your photo on the profile page which is often used to display links.
If you wish, you can even create a ‘profile badge’ which is a snapshot view of your profile. You can transfer this to your website which then makes it really easy for people to find out a bit more about you. The link for this can be found at the bottom of your profile page and when you click on it, a menu opens that helps you choose the size and the content of your badge.
Ute Wieczorek-King is a Business & Career Coach, who specialises in helping busy women to be more focused, effective and profitable in business. More tips & articles can be found on http://www.successnetwork.org.uk/articles.htm and on this blog.