Tip 1 ,2, 3 and 4 about setting up profiles, managing contacts & information, privacy settings, getting to know people and knowing what to post, can be found here and here. or by clicking on the Online Marketing category on the right.
Some of Facebook’s additional features
Using your profile page for business and social networking enables your friends and connections to get to know you, find out what you are interested in and understand how they can can add value to you and your network. Likewise, you will be able to understand more about them and their business needs, which will help you to build trusting relationships.
However, if your main aim is to raise awareness of your business then you may wish to set up a separate business page. Fan pages in particular can be good places to promote your services or products as these pages are easily found on the internet! They can also come in useful when you don’t yet have a website.
The downside with fan pages is that too many are used primarily for marketing purposes and less for social networking and relationship building. It can therefore be much harder for the reader to get to know individual people – including the business owner- on their business pages. Many businesses seem to be missing this vital trick (so important when using social media for business!) …. engaging with, and getting to know their fans and potential customers!
This is where your profile page really comes into its own. It enables you to become ‘friends’ with contacts who you may have met in face-to-face networking meetings or online in other groups. Some people invite their Twitter and LinkedIn contacts to become ‘friends’ on Facebook which can be useful in building the relationship, as well as continuously building your social network.
Your profile page also has other useful features! You can use ‘Notes’ to post blog-style posts– this area is a useful starter or practice area if you don’t yet have your own blog. You can publicise posts here that you know will be of particular interest to your network on Facebook. You can also link your own and other selected blogs via the Blog tab! If, like me, you also organise events, you can post them on an event page and then send invitations directly to your network.
You can activate all these features along with others, such as photo albums, by clicking on the ‘Account’ tab, followed by ‘Application settings’. The top of your profile page may then look something like this:
In everything you do and say, always be clear about how you wish to be seen!
Do consider what types of posts and activities are good for your personal brand, as your ‘friends’ can see how you interact on Facebook. Whilst they may like you, they may also wonder whether you haven’t got anything better to do when they see you playing games or quizzes. Remember – social networking is about building trust! Updates that include your latest ‘Farmville’ news may not necessarily encourage other people to trust you in business.
Ute Wieczorek-King is a Business & Career Coach, who specialises in helping busy women to be more focused, effective and profitable in business. More tips & articles can be found on http://www.successnetwork.org.uk/articles.htm and on this blog.