This is a very dangerous misunderstanding as keywords are in fact incredibly important to Google as well as to your website visitor!
What do I mean by a keyword? ”A word or phrase that your prospective customers type into a search engine when they are looking for your product or service”.
Just in the past three weeks I have been asked the following question by two customers: ”Is it true that Google doesn’t take much notice of keywords anymore, so you don’t need to worry about putting them on your website?”
The facts are that there is a keyword meta tag available in your website HTML code, and Google used to take note of what you put in it many years ago. But people stuffed it full of keywords that were not necessarily relevant to their website content, so Google made the decision to ignore it in determining search engine rankings. See this post on Google’s Webmaster Central blog a couple of years ago: Google does not use keywords meta tags
My customers’ question was a result of a misunderstanding of the fact that Google doesn’t take much notice of the keyword meta tag. I don’t know if it was their misunderstanding or if it was passed on by an SEO Quack!
So remember – Google very definitely takes notice of keywords!
However, I do recommend that you put a small number of relevant keyword phrases into the keyword tag for 2 reasons:
- There are some directories that use the keyword tag content to determine how to index your entry.
- Some SEO experts think that if you stuff your keyword tag with 50 repetitions of the same keyword, or with dozens of irrelevant keywords, Google will spot that in a bad way! So you may as well make sure it is used properly to avoid accidental misuse.
If you would like any advice about this, call Jayne at the Adword Adviser on 01235 424716.