All new businesses rack their brains to think of a USP (unique selling point), but in fact they probably think of quite a few. And they’re probably not unique either.
For example, personal service, good value for money, fully customised, free delivery, etc, are probably what all your competitors are doing anyway.
The answer is to search all the elements you think your business is special for, and write them down. Take a good look at them, and then cross off the ones you think (or realise) your competitors (or everybody else) is saying too.
What you are left with are probably quirky, silly, outrageous – but there’s going to be one that sticks out like a sore thumb that nobody else is advertising or promoting.
In other words, unique. And people are more likely to pay for uniqueness, as long as it is worth its price.
For example, the Fairy Blog Mother patiently listens to and reads all the tomes those bright young geeks pass off as blogging manuals, pulls her hair out as she fathoms out what they really mean, puts it into practice in her blog to see if they are worth bothering with, and then re-delivers them in ordinary, everyday language in a comprehensive, visual format.
Translation: she demystifies blogging, especially for you.
And once you’ve noted down the truly unique factor of your business, then you can go about promoting it. So – what unique selling point will you be focusing on from now on?