This is a contentious subject. It rankles many people who have yet to slot into that social networking zone, especially those who still harp back to the old marketing methods.
It also depends on tolerance. There is certainly a lot of dross on the internet nowadays, and you can spend a lot of time shifting through rubbish to find any snippets worth noting. It’s a bit like a jumble sale: a lot of rags that may be rubbing shoulders with an Armani suit, it’s just that you have to rummage through them to find it.
But then there’s the side of understanding how each social networking platform works. Twitter is a medium of ‘now’, your tweet may be visible for an incredibly short time before it slips below ever-more mounting messages that supersede it. Therefore do you bombard this platform with a huge response, suitably varied of course as Twitter recognises and disallows duplications, hoping in vain to capture the attention of a passing potential customer or fan that may retweet it for you? There are certainly some who do, and don’t seem to suffer because of it.
This practice is not suitable for Facebook or LinkedIn, where your contribution could languish in its splendour for many days (if you don’t post regularly). Here it certainly seems inappropriate to clutter up your pages with variants of the same message. Also something else frowned on is dumping your post in a group page and then disappearing, not even returning to check on any response you may have received.
And then touching upon social sharing networks, which particularly are useful for promoting blogs, it’s important to raise your altruistic tendencies and start sharing other stuff before promoting your own. This may be difficult if the selection on offer isn’t up to scratch, but constructive commenting certainly helps everybody concerned, both the blog owner and the commenter’s links back to his own website.
So back to the question: are you doing enough? Probably not the right kind of enough. There is a lot of happy noises going on combined with annoying selling tactics. The former is important, as that is how we make relationships (provided they are the right kind), and the latter is the result of people who don’t know how to social network. If you can find a suitable medium in between the two, and then plan in advance how you are going to use each space effectively, then I would say you are doing enough on social media.
About the author:
Alice Elliott’s alter ego is the Fairy Blog Mother, a magical educational resource for all your blogging needs. Find out about her tuition and design services at http://fairyblogmother.co.uk