No, I’m not advocating the consumption of puddings – especially since I’ve been on a strict diet for the past 4 months (must be a repercussion from watching the final of the Great British Bake-Off)! What I am suggesting is that it’s important to go try out your colleagues services and wares, not only to find out more about them (which is important), but also to be able to fulfill your role as ambassador, referrer and generally good networker!
For years I was hesitant to pursue in that direction, partly due to financial constraints, and partly because I didn’t realise the benefits it would bring me. But this time around I have jumped fully on the bandwagon, and have participated in the route of reciprocation, a fantastic method of trying out your colleagues’ businesses.
Not only do you benefit from all the goodness your friends provide, but you get to understand how their businesses work. You have been invited into their lairs, get to see first hand their procedures, practices and processes, and maybe pick up a few good tips along the way! Just like the puddings, you aren’t going to know how delicious they are until you have sampled them properly!
My journey towards thinness wouldn’t have happened without sampling my friends’ puddings! Erika’s kinesiology expertise found a myriad of problems that needed solving, Jo provided my wonderful diet sheet, and now Diksha’s fabulously healing hands have started to sort out my back – all these treatments are rapidly progressing towards a new me!
So doing a 1:1 shouldn’t be just a polite coffee and an exchange of marketing spiels, ideally you should be rolling up your sleeves and getting your hands dirty! Step out of the clean environment of the hotel foyer and visit each other’s domains, experience the expertise and benefit from what each has to offer. Only then will you have the correct attitude for your enthusiasm, prior knowledge and pin-pointed passion that will help your friend to succeed in her business, and to source appropriate clients for her in your daily networking activities. In other words, get pro-active, not re-active, and above all, reciprocate!
Who ever said eating pudding would taste so nice?
About the author:
Alice Elliott’s alter ego is the Fairy Blog Mother, a magical educational resource for all your blogging needs. Find out about her tuition and design services at http://fairyblogmother.co.uk