The world moves at a terrific pace, especially within technology. It is positively frightening how rapidly everything moves is at the moment, with nothing standing still and continuously evolving, developing, becoming something new.
In business terms this could make all the difference to your survival. Look at all the big names that have gone under this year, all because they didn’t embrace technology as it whizzed past them at breakneck speed. It seems if you haven’t totally embraced the internet and are using it to its fullest extent, you will become irrecoverably left behind, unable to catch up in time.
There is another downside to this – cost! One of the reasons I gave up being a graphic designer is because I couldn’t afford to upgrade my software every five minutes. Battling with stuff that is a year out of date meant that I wasn’t compatible with all the other firms who were. Something had to give, and it was me!
In this dog eat dog world, life can be very cruel if you are unable to keep up with the times. OK, things come and go, trends make a come-back and a good grounding in the basics will always stand you in good stead, but only if you are aware of what is new and how to cope with it.
It doesn’t help if you bury your head in the sand, or get bad advice from others who also don’t know what is going on. Usually these are those that shout the loudest, which is unfortunate, as they attract the most attention – but it is the canny business that will see through all this glitzy razzamataz and learn to recognise good value for what it really is: solid, straight-forward, uncomplicated advice with real, proven examples and a desire to help businesses rather than make money from them.
Another downside to this technology lark is that it’s very hard to understand it. There is a lot of jargon flying about, young whipper-snappers who make you feel stupid, a strange new world that doesn’t relate to anything you know. And anything that is out of this world is frightening, especially if it takes you out of your comfort zone.
Even I break out in a cold sweat when I’m confronted with something new. It’s only natural. It harps back to living in caves when anything unknown was dangerous and life-threatening. Tentatively coming out of my cave to try out some new software or system gives me the absolute frights. And usually I don’t have a nice person on hand to help me through this ordeal.
The last comment is particularly prone. It is so important to know that there is somebody else who has gone through the same ordeal, suffered on your behalf, pulled all their hair out so you don’t have to, translated this strange language into ordinary, everyday words so that you can understand it.
And why? So that you can embrace technology and not get left behind. That is so important in today’s business world. Don’t end up like a comet, jessops or woolworths. Keep abreast of what’s going on. And start today – there’s nothing like the present, isn’t there?
About the author:
Alice Elliott’s alter ego is the Fairy Blog Mother, a magical educational resource for all your blogging needs. Find out about her tuition and design services at http://fairyblogmother.co.uk