My mother used to publish books about Brighton, and her company was a non-profit organisation which traded from her home. As a self-taught publisher, she relied on her vast experience of art and design combined with learning new technological skills, and as a result produced excellent and well reviewed books as well as managing her own website and blog.
One thing she had to adapt to was the current economic situation. She planned her books from the finished product, that is, worked backwards starting with the end in mind, making sure there are the correct number of pages, photographs, chapters, etc on the correct size of page to fit in with the printer’s requirements. She noticed that people weren’t spending so much any more, so a fixed retail price of under £10 was set, and the contents, paper quality, presentation and final finish had to be budgeted accordingly to suit.
Do you work with the end in mind?
I’m currently preparing to launch a new product in the New Year. This means I’m not concentrating on what happens ‘now’, instead I’m focusing on the mechanisms I need to do to reach the launch date, and even further in the future than that – who knows where this might lead? We all should have at least a five year goal to aim for, and the idea is to work backwards from that concept, to fill in all the time-slots required to make your idea happen.
Whatever you are working on now, it should have been meticulously planned in advance in order for you to reach your objective. Blindly lumbering about with no sense of direction will not enable you to reach your goal. Having some sort of sense as to what the outcome should be and how to get there will force you to undertake more profitable and useful transactions that project you forward, fully focused on the way ahead to achieve your dreams.
About the author:
Alice Elliott is a online marketer and blogger, who runs Fairy Blog Mother which trains, explains and creates awareness about blogs and blogging for businesses and individuals. She specialises in using ordinary, everyday words within easy to understand workshops and courses.