Would they decide to choose you?
Would they consider you as the go-to person for what they need?
Let’s also assume that they don’t know you very well but like both of you — we do enjoy doing business with people we like, don’t we? But here’s the thing: will they trust you to deliver exactly what they need?
If you don’t yet have an established reputation and doubt that potential customers might choose you, you’re definitely not the only woman who is worrying about missing out on potential opportunities.
In my experience, positioning yourself confidently as an expert isn’t something that comes naturally to women.
Firstly, you may not feel comfortable calling yourself an expert and would prefer to wait for someone else to think of you that way.
But what you may not appreciate — especially if you’re a quiet, introverted and perhaps more mature businesswoman who likes to take things slowly – is that any hesitance on your part may leave your potential customer feeling unsure.
Unsure that you will have the right experience to help them, they may choose the expert they believe will solve their problem more satisfactorily.
That kind of rejection has happened to me too in the past and it really doesn’t feel very nice!
If that resonates with you, there is a simple (and far less scary) way to communicate the things about you that will encourage them to choose you.
So my task for you is to review communications like your elevator speech and the ‘About’ page on your website and check that you are not hiding your light under the bushel.
– What can you do outstandingly well?
– What can you do that nobody else can? And how do you do that?
– What experience can you bring to your work and business that is invaluable to your customer?
Once you know the answers, try to let those important snippets of information flow gently into your conversations.
Sharing them as little stories will feel and sound more natural.
Include some detail about how you helped a specific customer and be sure to mention the outcome.
By not holding back, you will not only come across more convincingly, but also feel a lot more confident in your abilities.
And when you do it well, you’ll attract better clients, receive more recommendations and may find it easier to increase your fees too.
That’s not a bad reward, isn’t it?!
About the author: Ute Wieczorek-King is a UK-based German mentor who inspires passionate midlife women to achieve business success by simplifying and staying focused on what really matters. If you’d like to take your small venture from good to great, why not download Ute’s free “Passion to Profit ebook or read her motivational business tips on Facebook.