Fairy Blog Mother
I had a request the other day for examples of SEO (search engine optimisation). Even though my first reaction was ‘Yes’, I stopped and thought about it. SEO is actually intangible, it is not a solid item I can ‘put in the post’, you cannot hold it in your hand like a leaflet, nor can you immediately ‘see’ it like a website.
SEO is the use and performance of keywords and keyphrases within website copy, and in the meta tags in the code. It can manifest itself in many guises: meta tags behind pictures, keywords in headlines, keyphrases woven into webcopy in such a way that is are not noticeable to the reader, but stick out like sore thumbs to the internet spider. The browser title in the webpage could be carefully constructed to capture as much SEO as possible, and the (almost) invisible description tags that only materialise in search engine indexing so necessary to match up with visitor search criteria.
In fact, the best SEO should almost be invisible to the web visitor. It is not designed to be obvious, instead it is should resemble the cogs and wheels inside a cleverly constructed machine; it hides behind a fancy exterior perfectly designed to distract the user, while grinding away doing invaluable and important work.
Instead I could have sent something that showed SEO results. This would have to be done in report form, analysed from Google Analytics over a period of time, tweaked to increase performance and perfect the spider response required to increase visitor traffic and ultimately conversions into business (but that bit depends on a combination of design and psychology on the ‘shop front’, a totally different story to SEO tangibility).
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