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Posts Tagged ‘making space for new growth’

Autumn is here; the weather is changing and the summer holidays are long forgotten. Many solo business owners are frantically busy working towards some strong end-of-year results.

Most business owners would prefer to wait for a quieter time at the end of the year before thinking about the next phase in their business.

The perils of being busy working ‘in’ the business

The main problem with being busy is that it can give you tunnel vision.  You just look at what you need to do and what’s most urgent, essentially losing your peripheral vision.

When you’re busy like this you often can’t be sure that what you’re just working on will lead to the best possible results. That’s because busy-ness can skim over any small inefficiencies or gaps in your thinking that can lead to a big waste of money over time.

IMG_5891Let’s imagine a major lucrative project was offered to you unexpectedly. It’s your dream project and means working with your ideal client.

If you’re already busy, would you have capacity and the necessary time to manage it? And be able to keep your other customers happy at the same time?

Most solopreneurs I meet don’t like to think ahead that way, telling theselves they’ll cross that bridge when it actually happens.

However, I would argue that unless you are prepared and ready to receive it, growth may never happen. Opportunities may pass you by because you are too busy to ‘see’ them or be able to gauge their future potential.

And if growth happens when you’re not prepared, having to think on your feet may just lead to overwhelm and not knowing what to focus on first.

So being frantically busy may actually be an important warning sign!

Change your focus to encourage new growth

So let’s why not try to create some space and time for a little bit of thinking. Here are a few questions for you to reflect on:

  • What marketing or business building activity has proven to be ineffective this year? Think about ways to phase it out or let it go altogether. There is no need to wait until the end of the year to do so.
  • What project or joint venture hasn’t worked out the way you hoped it would? It may be time to rethink or drop it. Otherwise you could simply be wasting lots of unnecessary time and money.
  • Where or when are you not making the most of your time (or money)? Are you losing motivation or interest in an aspect of your business, a niche you’re working in? Are you being distracted by too many tempting services that over-promise and under-deliver? Again, why not end the inefficiencies?
  • What do you dislike doing altogether? Can you ditch or delegate it and replace it with more of what you like and are really good at?

This is a great time to rethink your strategy and take the appropriate action. The very action that makes space for growth is often the one that lays strong foundations for the future.

What are you waiting for?

PS. If you’re serious about wanting to make changes that will drive your business forward and lead to better results, please ask me about my once-a-year VIP 30-day Mentoring Programme.

Ute2013-150x150About the author: Ute Wieczorek-King helps female midlife entrepreneurs to be visible, effective and profitable in business. Sign up to her monthly newsletter on the Success Network Website to receive a free ebook that shows you how to make a living from your passion.

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