I often get asked this question – how do you find something to write about in your blog?
Once you start blogging, you need to change how your view the world. I call it clicking into my blogging mode.
You need to train your mind to be always on the look out for possible blogging fodder. You should become susceptible to recognising suitable post material wherever you go, what you read, what reacts with you or whatever you bump into.
There’s nothing more irritating than forgetting a brilliant idea. So whenever something pops into my had, I scribble it down in a notebook so that I remember it later. It will remind you what you want to write about when the time comes, rather than scratching your head and kicking yourself for forgetting.
So where can you find stuff to write about?
1. Your in- and out-boxes in your email system is a fabulous place for content. You’re probably fending off questions at work all the time, and if you’ve managed to write a successful or relevant reply to a particular query, why not rewrite it as a post so that more people can benefit from your wisdom?
2. Subscribe to as many blogs as you can within your industry or niche. It’s good to read what other people write about in similar subjected blog. This could inspire you to write about the same things in your own style and from your own point of view. What other people are writing about is probably what your readers will want to read.
3. Set up Google Alerts to receive prompts from other blogs. Subscribe to ScoopIt, Feedly and other news feeds as well. This is how you’ll find out which projects and topics have successfully caught the search engines. Reading and commenting on ‘hot news’ will draw attention to yourself, but show you are riding the wave of ‘now’.
4. Be vigilant on social networking sites. Visit and participate on various social groups and communities to find out what’s happening. I got the idea for this post from a LinkedIn group. Check out the bookmarking sites such as Digg and StumbleUpon, where there will be lots of new material to read, learn, respond to and share with others.
5. Researching which keywords are ‘a la mode’ right now. Go to Google Keyword Tools to find out popular long-tail keywords the search engines are responding to at this moment. Base your blog post around it, but remember to write for your readers, not necessarily for the search engines. Using too many keywords could be detrimental.
6. Go for a walk with the dog to let the creative juices flow. A change of scene can work wonders. Doing things outside of work will stimulate new ideas, and sleeping on a problem will allow your subconscious to work overnight. Speak your ideas into a dictaphone or scribble them in a notebook so to not lose them before your write your next post.
About the author: Alice Elliott is a Digital Marketer whose award winning Fairy Blog Mother blog provides jargon-free and highly visual WordPress training to solopreneurs. She is well known for her ability to “explain things really simply” to inexperienced bloggers and enables them to increase their visibility and reputation through successful blogging.